Liquid Rubber Multi-Purpose Primer



We believe everyone should have a choice to buy high quality, environmentally friendly products. We believe you should have a choice to do your own projects (most of the time you can do it better yourself than hiring someone) and save money. We believe in Free Shipping (over $75) and Free Returns. We believe in making your experience the best it can possibly be.  Please, please reach out to us with any questions.  We want to make your project a success.




  • High performance bonding agent
  • Improves adhesion to a variety of substrates
  • Reduces peeling, flaking and vapor drive from substrate
  • Single component
  • Water based, no solvent's and low VOC's
  • Applied with a roller, brush or spraying equipment
  • Ensure a clean, dry surface before applying
  • Performs best on wood and concrete
  • Apply 1-2 coats depending on surface
  • Apply top coat within 24 hrs and when tack free
  • Do not apply later in the day if Dew is forecast



  • Apply a minimum final thickness of 1 gallon per 175 - 200 sq ft (18.58 sq/m). 





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Customer Reviews

Based on 40 reviews
Amazing product

This product is so easy to use and it’s super tough when dry. We love it!!!!


Happy with product Will really know next summer to see if deck is cooler

So far so good

We just applied the primer and deck paint. So far it looks really good. The primer dried relatively fast so we did both coats on the same day. Then we did one coat of the deck paint a day for three days because the deck paint took a while to dry enough to walk on. We are happy with the results. Pretty easy to use once the area is prepped.

Primer spread

Before I started, I was worried that the primer would not cover my complete deck, including the taped seams. So, i ordered a second gallon. However, I soon discovered that the primer will cover the entire (200sf) with a quarter of a gallon left over. So, I cancelled the second gallon order.

Initial Impression, great product

Recently applied the Liquid Rubber to a plywood deck and very happy with initial result of the product. The deck sees severe winter weather (snow, freezing, thawing, etc.) so will write a more in depth review after a season or two based on results. Very happy with the product as of yet though.


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